The Multimedia Work of Alexandra Carlota

CREATIVE DIRECTION

Overseeing the visual, conceptual, and thematic elements that bring a project to life, whether it be in film, art, or design. It encompasses the development of a cohesive vision that aligns with the project's goals and audience, guiding every aspect from ideation through execution. In film, it involves directing the visual storytelling, mood, and tone to enhance the narrative. In art and design, it includes curating visual aesthetics, conceptualizing layouts, and ensuring that all visual elements work harmoniously together. Creative direction requires a deep understanding of various mediums and techniques, the ability to inspire and lead a team, and the vision to craft compelling stories that resonate across different platforms and formats.

PROJECT DEVELOPMENT + PRODUCTION

Assist and direct development of creative / artistic project. This involves managing every phase of a creative endeavor from inception to completion. In the development stage, this includes ideation, crafting compelling stories or scripts, and budgeting to ensure the project is feasible and aligns with creative goals. The production phase focuses on bringing the vision to life by coordinating logistics, hiring the right talent, scheduling shoots, and overseeing the execution to ensure everything runs smoothly. Finally, in post-production, the emphasis shifts to refining the project through editing, adding motion graphics, incorporating creative feedback, and creating graphic assets. This comprehensive process ensures that the final product is polished, cohesive, and effectively communicates the intended message.

GRAPHIC + DIGITAL DESIGN

Creating visually engaging elements that effectively communicate the project's theme and message across various platforms. This includes designing posters, flyers, and pitch decks to visually represent and promote the project, as well as crafting dynamic social media content and branded materials that resonate with target audiences. It also involves developing visual identities, such as logos and color schemes, that define the project's aesthetic. Additionally, graphic and digital design extends to creating merchandise, album covers, book covers, GIFs, and even AI-generated renders, ensuring a cohesive visual presence across all media and formats.